My approach

Good user experience is first and foremost about people and relationships: users and their relationship to the people in the company, the people in the company working together to create the best experience for the user. I focus on the people to get the best experience, one that achieves user goals and business targets.

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My process

"To achieve great things, two things are needed: a plan, and not quite enough time." — Leonard Bernstein

Over the years I have taken inspiration from this quote: excellent work — even the best work — happens in less-than-ideal circumstances. Making sure you have the right information (research), the best ideas (ideation), and the best execution (prototyping, validation, and development) is always a challenge, but with ingenuity and thoughtful planning, all of this can be accomplished no matter the circumstances, ensuring good outcomes.